“The Caribbean tourism product is to a large extent based on the natural environment, and as such CTO and our member countries are committed to safeguarding these resources on which our very lives and livelihoods depend,” said Hugh Riley, CTO Secretary General.
“Having recently celebrated Earth Day, we are reminded to respect and protect the fragile planetary resources that are critical to maintaining the integrity and economic stability of our countries. Through the Education and Awareness campaign, it is our intention to inspire and empower the regional tourism stakeholders to concerted action,” he added.
CTO said that the campaign will run for seven months through November 2018 as part of a series of activities delivered in support of the Climate Smart and Sustainable Caribbean Tourism Industry (CSSCTI) Project with funding from the Caribbean Development Bank (CDB) via the African Caribbean Pacific, European Union, Caribbean Development Bank Natural Disaster Risk Management (ACP-EU-CDB NDRM) in CARIFORUM Countries Programme.
It said the project will be delivered via CTO’s Facebook, Twitter, Instagram and LinkedIn social media pages, as well as through the Barbados-based CaribVision Television and the www.ourtourism.onecaribbean.org campaign hub.
Tourism stakeholders, media and friends of the region are encouraged to share the campaign via the hashtag #TEAC2018 and CTO said that photo submissions and short videos of Caribbean tourists and tourism ambassadors for inclusion in the campaign are also welcome.
Via the Jamaica Observer.